Google My Business Settings

Provider settings for Google My Business posts

Overview

Google My Business (GMB) allows you to create posts that appear on your Google Business Profile. You can create standard updates, events, or offers.

Settings Schema

{
  "__type": "gmb",
  "topicType": "STANDARD",
  "callToActionType": "LEARN_MORE",
  "callToActionUrl": "https://example.com",
  "eventTitle": "Event Name",
  "eventStartDate": "2024-12-14",
  "eventEndDate": "2024-12-15",
  "eventStartTime": "09:00",
  "eventEndTime": "17:00",
  "offerCouponCode": "SAVE20",
  "offerRedeemUrl": "https://example.com/redeem",
  "offerTerms": "Terms and conditions apply"
}

Properties

Property	Type	Required	Description
__type	string	✅	Must be "gmb"
topicType	string	❌	Post type: STANDARD, EVENT, or OFFER
callToActionType	string	❌	CTA button type
callToActionUrl	string	❌	URL for CTA (required if callToActionType is set)
eventTitle	string	❌	Event name (required for EVENT type)
eventStartDate	string	❌	Event start date
eventEndDate	string	❌	Event end date
eventStartTime	string	❌	Event start time
eventEndTime	string	❌	Event end time
offerCouponCode	string	❌	Coupon code (for OFFER type)
offerRedeemUrl	string	❌	Redemption URL
offerTerms	string	❌	Offer terms and conditions

Call-to-Action Types

• NONE - No button
• BOOK - Book now
• ORDER - Order online
• SHOP - Shop now
• LEARN_MORE - Learn more
• SIGN_UP - Sign up
• GET_OFFER - Get offer
• CALL - Call

Examples

Standard Post

{
  "settings": {
    "__type": "gmb",
    "topicType": "STANDARD",
    "callToActionType": "LEARN_MORE",
    "callToActionUrl": "https://example.com/news"
  }
}

Event Post

{
  "settings": {
    "__type": "gmb",
    "topicType": "EVENT",
    "eventTitle": "Grand Opening",
    "eventStartDate": "2024-12-20",
    "eventEndDate": "2024-12-20",
    "eventStartTime": "10:00",
    "eventEndTime": "18:00",
    "callToActionType": "BOOK",
    "callToActionUrl": "https://example.com/rsvp"
  }
}

Offer Post

{
  "settings": {
    "__type": "gmb",
    "topicType": "OFFER",
    "callToActionType": "GET_OFFER",
    "callToActionUrl": "https://example.com/offer",
    "offerCouponCode": "HOLIDAY20",
    "offerRedeemUrl": "https://example.com/redeem",
    "offerTerms": "Valid until December 31, 2024. Cannot be combined with other offers."
  }
}

Full Example

{
  "type": "schedule",
  "date": "2024-12-14T10:00:00.000Z",
  "shortLink": false,
  "tags": [],
  "posts": [
    {
      "integration": {
        "id": "your-gmb-integration-id"
      },
      "value": [
        {
          "content": "🎉 Big Holiday Sale! Get 20% off all products this weekend only. Visit us in-store or shop online!",
          "image": [
            {
              "id": "img-id",
              "path": "https://uploads.sipstory.com/sale-banner.jpg"
            }
          ]
        }
      ],
      "settings": {
        "__type": "gmb",
        "topicType": "OFFER",
        "callToActionType": "GET_OFFER",
        "callToActionUrl": "https://example.com/holiday-sale",
        "offerCouponCode": "HOLIDAY20",
        "offerTerms": "Valid December 14-15, 2024. In-store and online."
      }
    }
  ]
}

info

• GMB posts appear on your Google Business Profile in Search and Maps
• Images are highly recommended for better engagement
• Event posts require date/time information
• Offer posts can include coupon codes for tracking